When is the ideal time to post on my Social Media in order to get the best results? Hang on, let me consult the expert…
Sorry! She doesn’t know and neither do I!
While there is no magic formula to determine a specific answer that works for everyone, there are ways to determine peak posting hours for your unique audience to have the greatest probability of seeing what you have to say. You wouldn’t want to use the peak posting times for my audience since it is different from yours, would you? Anytime someone says “X” is the best time…just know they are full SH*t because it is different for each unique makeup of a specific group of followers.
Though I can’t give you any hard and fast concrete rules, I can provide you with some tools to help you determine YOUR peak posting times.
- Facebook is awesome in that peak posting times are built right into your insights with no need to use a third party application to mine for this data. Thanks Mark Z.! Click on Insights > then Posts. You should see this screen:
For me, my audience is more likely to be online Saturday at noon.
- Twitter has a third party tool called Tweriod which offers a nice one-two punch for ease of posting If you’re using Buffer. Once Tweriod determines the new, optimized times your posts should be sent, it will automatically schedule your posts on Buffer for you. If you’re not on Buffer, Tweriod will simply determine peak posting times.
- Google+ also has analytics called Timing+, which will pinpoint the exact day and time you should post. For me, it looks like Monday between 6pm – 7pm.
Keep in mind these are simply tools to get an idea. Have fun with them and test them out, but remember who your ideal customer is and when they are more likely to be online. This is when you should be posting! Let me know how accurate you feel these tools are based on what it is suggesting for you and what your observations have been with your business. Will you be making any adjustments?