You so Trendy!

Here’s your mission, should you choose to accept it:  Find trending topics relevant to your business and contribute to a trending topic once a week.. If you can find a trending topic relevant to your business to comment on once a week, you should be able to attract more followers and increase brand awareness.

So why should this matter to you? What would that do for your business if you could attract one new customer or potential client a week?  You’re probably thinking “sign me up!” So where to start?

Is Social Media Powerful Enough to Cure Disease?

I’ve witnessed the growth, influence, and power of social media since it’s inception and it never ceases to amaze me.  Social media delivers news from around the world in an instant, keeps us in touch with family and friends, and can raise awareness for social causes and disease. Most recently, the #icebucketchallenge has been in the spotlight raising 53.3 million as of Friday, August 22, 2014.  In contrast, this time last year donations were only at 2.2 million.  The social media campaign, Ice Bucket Challenge, can be credited for this more than a 2,400% increase of donations.

Creative Marketing vs. Content Marketing

By now you’ve seen Coke’s summer campaign “Share a Coke with….”, if not, this is what I’m referring to.  This encourages folks to look for their names, friends and significant others name’s.  Then of course snap a photo with the Coke can and share to all their friends on Instagram, thereby exposing MORE advertising for Coke.  Sigh….I was looking at this the other day thinking, how can otherwise small or midsize companies keep up with the content marketing in the ways Coca Cola does?

Creme de la Twitter

As you go through your day, updating and connecting with potential clients on your Social Media sites, you may begin to wonder if it’s really worth the work.  You aren’t alone, according to this only 12% of marketers feel confident in measuring their Social Media Return on Investment.

This online marketing game is all about engaging first and selling second.  Ah, but you want to sell, sell, sell.  Of course.   The value of social media is not always immediately apparent or measurable.  In fact, it’s a bit of a contradiction to rely on reports to measure “social” interaction.  Social media sites are where your customers are going to go to get to know you and your product.  As convenient as it is for your customer, it can take time to build rapport, customer trust, and brand awareness via these channels. 

Be Surprised by Who ACTUALLY Needs to Hear What You Have to Say

I recently attended an event where we were asked to turn to the person to our left and come up with a tagline for our business as a group exercise.  I turned to the gentleman next to me in an attempt to come up with the requested tagline and asked “let’s start with who is your target customer?”  He was stumped, in fact, he scratched his head, shrugged his shoulders and said…

What a great Idea, IKEA!

As you’re updating your Instagram with stunning visual content, a frustration of this particular platform is the link back to your website isn’t as easily visible. Sure, the photos attract lots of attention, but  users must go to your profile directly to view your website address.  In our fast paced world,  your website may easily be overlooked on Instagram. Though, as I’ve mentioned  previously, I still recommend…

Oh my Google!

Despite being tied to the most popular search engine in the world, Google+ never quite took off as a social media platform the way Facebook, Twitter and Pinterest did.  Google did their fair share of marketing and hype, but it seemed to fall flat on its face. While I gave it a valiant effort, I found I was left looking…

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Sometimes it’s Okay to Have a Split Personality

You have your Fan Page on Facebook humming away portraying you as the world’s BEST graphic designer, interior designer, business consultant, what be it.  People naturally will be curious about what’s going on in your personal life.  So let’s talk about your Personal Facebook and Social Media sites and your online persona.  I personally believe…

Top Ten Signs You Own Your Own Business

10. You frequently have the urge to tell your boss you quit…