Facebook, Twitter, & Instagram: How often should I be active?

Although Social Media is now king, we can still apply the same lessons:  How do you successfully advertise, or post, frequently enough to be informative without being annoying?  Just as peak posting times go, there are no magical answers to “How often should I post on each platform”, however, there are general guidelines to follow.

3 Ways to Determine the Best Times to Post on Social Media

While there is no magic formula to determine a specific answer that works for everyone, there are ways to determine peak posting hours for your unique audience to have the greatest probability of seeing what you have to say.  You wouldn’t want to…

Identifying and Overcoming Negative Reviews on Your Facebook Business Page

Recently I came across a Facebook Business page of a woman who unknowingly had her home address and Ratings and Reviews enabled on her page; neither of which she wanted on the page.  She had received a 3 star review, in my opinion…

Setbacks and How to Cope

It’s inevitable that at some point in your business it will feel like nothing is going right and perhaps this was all a big mistake.  You may even be tempted to throw in the towel and give up.  A major client backed out at the last minute, you didn’t meet your financial goal for the year, or a competitor comes out of nowhere.   Setbacks are necessary and unavoidable for growth. You will never move forward and reach your full potential without them.  So, how do you cope? 

Instagram a Crash Course

I decided to jump in feet first and hop on the Instagram train for Social Media Marketing.  By the way, you can check me out at www.instagram.com/katieswinehart, but only after you’re finished reading this, of course. The Good:  It’s AMAZING how quickly you can make new connections simply by implementing appropriate hashtags. In my line of business I’m using #entrepreneur, #socialmedia, #socialmediatips, etc.  Of course for you, these will vary, just be sure to use hashtags relevant to your business or industry.

What the #hashtag?

Hashtags are everywhere these days. You can’t log onto your Twitter, Instagram, Pinterest or Facebook without someone inevitably speaking in this seemingly unnecessary, foreign language.  They aren’t just for teenagers and you CAN use them to help target your audience, improve your SEO and most importantly, get your brand discovered.

Sneak peek into the new layout for Facebook Pages

Are you ready?  No doubt you’ve seen this appear on your Facebook Business Page, but what is this all about? Let’s break down some of the aspects I think will be most useful for you and your audience.  I’m patiently awaiting to be converted, but wanted to see what we were in for.  I was pleasantly surprised. 

Hourly vs Project Based…Are you getting paid what you are worth?

So you’ve found your niche, you took the plunge and you started your own business! Congratulations!

Now you are faced with pricing.  For most creative people, this may be an area they aren’t as comfortable dealing with.  Let’s say your new business is Interior Design, how do you determine your hourly rate?  Since you aren’t a household name (well, at least not yet) you can’t possibly charge what Martha Stewart does, or can you?  With your personal touch and attention, I believe your services are more valuable than hers.  So, what are you to do?

Are you failing?

We can be so hard on ourselves and I know first-hand how easy it can be to consider yourself a failure when you aren’t getting the results you set out to achieve.  As business owners this sense of failure is often times associated with some aspect of social media implementation.  We are going to glance at 5 reasons you may be experiencing social media failure and how to remedy them.

Automation: What is okay and what is a no way!

I just read an article that discussed all of the reasons why social media automation is bad.  While I agreed with many of the reasons it is suggested to be a poor decision, I disagree that all automation is bad.  This is not