coke on ice

Creative Marketing vs. Content Marketing

By now you’ve seen Coke’s summer campaign “Share a Coke with….”, if not, this is what I’m referring to.  This encourages folks to look for their names, friends and significant others name’s.  Then of course snap a photo with the Coke can and share to all their friends on Instagram, thereby exposing MORE advertising for Coke.  Sigh….I was looking at this the other day thinking, how can otherwise small or midsize companies keep up with the content marketing in the ways Coca Cola does?

omg1

Oh my Google!

Despite being tied to the most popular search engine in the world, Google+ never quite took off as a social media platform the way Facebook, Twitter and Pinterest did.  Google did their fair share of marketing and hype, but it seemed to fall flat on its face. While I gave it a valiant effort, I found I was left looking…

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Get 'er done

Piss or get off the pot

Are you one of many small businesses who have attempted social media? Some may have tried their hand at it this year with little to no success while others don’t know the first place to start. I’m here to tell you that if you are going to do it, do it!

Here is a list of problems I see happening on the interwebs of social media:

social-media-strategy-for-education

5 Social Media Update Post Strategies

Everybody wants to know what to post on Facebook, what to Tweet about, or what to leak out to your network on LinkedIn. There are 5 main posting strategies that I go by and teach as part of my Social Media Strategy & Review. Each type has a best practice involved, delivers a unique end result, and is used for different reasons.