productivity ecard

5 Tips to Getting Your Business Through the Holidays

Running your own business is S-T-R-E-S-S-F-U-L-L, the holidays can be even more S-T-R-E-S-S-F-U-L-L, so how do you juggle both without completely losing it?  Between holiday parties, shopping, family get-togethers, it’s easy to fall off the grid all together.  Your customers may not even notice your absence as they are likely just as busy as you, though you don’t want anyone…

posting frequency 2

Pinterest, Google +, & LinkedIn: How often should I be active?

As promised, I’m back with three more platforms posting frequency guidelines.  Without further ado, let’s jump right in…

the best times to share on social media

3 Ways to Determine the Best Times to Post on Social Media

While there is no magic formula to determine a specific answer that works for everyone, there are ways to determine peak posting hours for your unique audience to have the greatest probability of seeing what you have to say.  You wouldn’t want to…

fail

Cheat Sheet: SMM & Business Acronyms

So, here we go, some social media (and regular ‘ol business) jargon every small business owner with an SMM (hint: see #19!) strategy should be hip to.  That’s right, me keeping you hip.

shenanigans

Quick Tips to Run Your Online Shenanigans More Effortlessly

Put the power of the internet to work for you!    Here are some of my favorite time saver, productivity enhancing tools I can’t live without!  Most of these are free and can be implemented and up and running in minutes, making your life easier. 1)  Did someone visit your webpage and not purchase?   Or want to attract more…

Read More→

final

Social Media Banner Cheat Sheet

Your social media banners are your online store front.  These may be the first impression others will have of you, your business and your brand. You only get one chance to make that first impression and the last thing you want is a crooked or cut off image due to incorrect sizing.  I know firsthand how frustrating it is to…

Read More→

why so serious

Why So Serious?

Every morning on my way to dropping my children off at school, I pass an older gentleman in his 60’s running along a 3 mile stretch of wooded area.  He always flashes us a gregarious smile as he enthusiastically waves hello.  He displays this same bright smile  to each passing vehicle, every morning, rain or shine.  Regardless of how my morning is going, whether we are running late or I’ve just spilled coffee all over my white blouse, this man can always bring a smile to my face.  I’ve never met or spoke to this man, but I like him.

10405279_10203613783079096_2071159351223748981_n

Is Social Media Powerful Enough to Cure Disease?

I’ve witnessed the growth, influence, and power of social media since it’s inception and it never ceases to amaze me.  Social media delivers news from around the world in an instant, keeps us in touch with family and friends, and can raise awareness for social causes and disease. Most recently, the #icebucketchallenge has been in the spotlight raising 53.3 million as of Friday, August 22, 2014.  In contrast, this time last year donations were only at 2.2 million.  The social media campaign, Ice Bucket Challenge, can be credited for this more than a 2,400% increase of donations.

coke on ice

Creative Marketing vs. Content Marketing

By now you’ve seen Coke’s summer campaign “Share a Coke with….”, if not, this is what I’m referring to.  This encourages folks to look for their names, friends and significant others name’s.  Then of course snap a photo with the Coke can and share to all their friends on Instagram, thereby exposing MORE advertising for Coke.  Sigh….I was looking at this the other day thinking, how can otherwise small or midsize companies keep up with the content marketing in the ways Coca Cola does?

omg1

Oh my Google!

Despite being tied to the most popular search engine in the world, Google+ never quite took off as a social media platform the way Facebook, Twitter and Pinterest did.  Google did their fair share of marketing and hype, but it seemed to fall flat on its face. While I gave it a valiant effort, I found I was left looking…

Read More→