5 Tips To Get Your Instagram Off The Ground

Instagram is a puzzling “new” plan of attack for many small business owners. They hear all the kids are doing it, but don’t know where to get started for themselves and their business. We’ve broken it down to just 5 tips to get your Instagram off the ground.

5 Tips to Getting Your Business Through the Holidays

Running your own business is S-T-R-E-S-S-F-U-L-L, the holidays can be even more S-T-R-E-S-S-F-U-L-L, so how do you juggle both without completely losing it?  Between holiday parties, shopping, family get-togethers, it’s easy to fall off the grid all together.  Your customers may not even notice your absence as they are likely just as busy as you, though you don’t want anyone…

So Many Social Media Playgrounds, On Which Should I Play?

With the new year around the corner, you may be thinking of your strategies and goals for 2015.  Whether your are just getting started in social media, or if you feel your efforts aren’t as fruitful as you’d like, now’s a great time to re-evaluate. You know you need to maintain a presence on Social Media, but which site should you spend the most time on?

Facebook, Twitter, & Instagram: How often should I be active?

Although Social Media is now king, we can still apply the same lessons:  How do you successfully advertise, or post, frequently enough to be informative without being annoying?  Just as peak posting times go, there are no magical answers to “How often should I post on each platform”, however, there are general guidelines to follow.

3 Ways to Determine the Best Times to Post on Social Media

While there is no magic formula to determine a specific answer that works for everyone, there are ways to determine peak posting hours for your unique audience to have the greatest probability of seeing what you have to say.  You wouldn’t want to…

Cheat Sheet: SMM & Business Acronyms

So, here we go, some social media (and regular ‘ol business) jargon every small business owner with an SMM (hint: see #19!) strategy should be hip to.  That’s right, me keeping you hip.

Instagram Hack to Make Your Life Easier

Social media is so vital to our roles in growing our business yet can also cause a great deal of frustration when it seemingly won’t cooperate with what we want it to do. It leaves us yelling at our laptops and phones and sometimes having the urge to throw these devices across the room.  Or is that just me?  I digress.  I’d like to walk you through a problem we encountered the other day and the simple fix.  Now THAT’S Social Media SOLVED!

Creative Marketing vs. Content Marketing

By now you’ve seen Coke’s summer campaign “Share a Coke with….”, if not, this is what I’m referring to.  This encourages folks to look for their names, friends and significant others name’s.  Then of course snap a photo with the Coke can and share to all their friends on Instagram, thereby exposing MORE advertising for Coke.  Sigh….I was looking at this the other day thinking, how can otherwise small or midsize companies keep up with the content marketing in the ways Coca Cola does?

Creme de la Twitter

As you go through your day, updating and connecting with potential clients on your Social Media sites, you may begin to wonder if it’s really worth the work.  You aren’t alone, according to this only 12% of marketers feel confident in measuring their Social Media Return on Investment.

This online marketing game is all about engaging first and selling second.  Ah, but you want to sell, sell, sell.  Of course.   The value of social media is not always immediately apparent or measurable.  In fact, it’s a bit of a contradiction to rely on reports to measure “social” interaction.  Social media sites are where your customers are going to go to get to know you and your product.  As convenient as it is for your customer, it can take time to build rapport, customer trust, and brand awareness via these channels. 

What a great Idea, IKEA!

As you’re updating your Instagram with stunning visual content, a frustration of this particular platform is the link back to your website isn’t as easily visible. Sure, the photos attract lots of attention, but  users must go to your profile directly to view your website address.  In our fast paced world,  your website may easily be overlooked on Instagram. Though, as I’ve mentioned  previously, I still recommend…