Sometimes it’s Okay to Have a Split Personality

You have your Fan Page on Facebook humming away portraying you as the world’s BEST graphic designer, interior designer, business consultant, what be it.  People naturally will be curious about what’s going on in your personal life.  So let’s talk about your Personal Facebook and Social Media sites and your online persona.  I personally believe…

Setbacks and How to Cope

It’s inevitable that at some point in your business it will feel like nothing is going right and perhaps this was all a big mistake.  You may even be tempted to throw in the towel and give up.  A major client backed out at the last minute, you didn’t meet your financial goal for the year, or a competitor comes out of nowhere.   Setbacks are necessary and unavoidable for growth. You will never move forward and reach your full potential without them.  So, how do you cope? 

Instagram a Crash Course

I decided to jump in feet first and hop on the Instagram train for Social Media Marketing.  By the way, you can check me out at www.instagram.com/katieswinehart, but only after you’re finished reading this, of course. The Good:  It’s AMAZING how quickly you can make new connections simply by implementing appropriate hashtags. In my line of business I’m using #entrepreneur, #socialmedia, #socialmediatips, etc.  Of course for you, these will vary, just be sure to use hashtags relevant to your business or industry.

What the #hashtag?

Hashtags are everywhere these days. You can’t log onto your Twitter, Instagram, Pinterest or Facebook without someone inevitably speaking in this seemingly unnecessary, foreign language.  They aren’t just for teenagers and you CAN use them to help target your audience, improve your SEO and most importantly, get your brand discovered.

Piss or get off the pot

Are you one of many small businesses who have attempted social media? Some may have tried their hand at it this year with little to no success while others don’t know the first place to start. I’m here to tell you that if you are going to do it, do it!

Here is a list of problems I see happening on the interwebs of social media: