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5 Tips to Getting Your Business Through the Holidays

Running your own business is S-T-R-E-S-S-F-U-L-L, the holidays can be even more S-T-R-E-S-S-F-U-L-L, so how do you juggle both without completely losing it?  Between holiday parties, shopping, family get-togethers, it’s easy to fall off the grid all together.  Your customers may not even notice your absence as they are likely just as busy as you, though you don’t want anyone…

social media active users

So Many Social Media Playgrounds, On Which Should I Play?

With the new year around the corner, you may be thinking of your strategies and goals for 2015.  Whether your are just getting started in social media, or if you feel your efforts aren’t as fruitful as you’d like, now’s a great time to re-evaluate. You know you need to maintain a presence on Social Media, but which site should you spend the most time on?

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Pinterest, Google +, & LinkedIn: How often should I be active?

As promised, I’m back with three more platforms posting frequency guidelines.  Without further ado, let’s jump right in…

the best times to share on social media

3 Ways to Determine the Best Times to Post on Social Media

While there is no magic formula to determine a specific answer that works for everyone, there are ways to determine peak posting hours for your unique audience to have the greatest probability of seeing what you have to say.  You wouldn’t want to…

coke on ice

Creative Marketing vs. Content Marketing

By now you’ve seen Coke’s summer campaign “Share a Coke with….”, if not, this is what I’m referring to.  This encourages folks to look for their names, friends and significant others name’s.  Then of course snap a photo with the Coke can and share to all their friends on Instagram, thereby exposing MORE advertising for Coke.  Sigh….I was looking at this the other day thinking, how can otherwise small or midsize companies keep up with the content marketing in the ways Coca Cola does?

just be you

Sometimes it’s Okay to Have a Split Personality

You have your Fan Page on Facebook humming away portraying you as the world’s BEST graphic designer, interior designer, business consultant, what be it.  People naturally will be curious about what’s going on in your personal life.  So let’s talk about your Personal Facebook and Social Media sites and your online persona.  I personally believe…

expect problems

Setbacks and How to Cope

It’s inevitable that at some point in your business it will feel like nothing is going right and perhaps this was all a big mistake.  You may even be tempted to throw in the towel and give up.  A major client backed out at the last minute, you didn’t meet your financial goal for the year, or a competitor comes out of nowhere.   Setbacks are necessary and unavoidable for growth. You will never move forward and reach your full potential without them.  So, how do you cope? 

hashtags e card

What the #hashtag?

Hashtags are everywhere these days. You can’t log onto your Twitter, Instagram, Pinterest or Facebook without someone inevitably speaking in this seemingly unnecessary, foreign language.  They aren’t just for teenagers and you CAN use them to help target your audience, improve your SEO and most importantly, get your brand discovered.

time is free

Hourly vs Project Based…Are you getting paid what you are worth?

So you’ve found your niche, you took the plunge and you started your own business! Congratulations!

Now you are faced with pricing.  For most creative people, this may be an area they aren’t as comfortable dealing with.  Let’s say your new business is Interior Design, how do you determine your hourly rate?  Since you aren’t a household name (well, at least not yet) you can’t possibly charge what Martha Stewart does, or can you?  With your personal touch and attention, I believe your services are more valuable than hers.  So, what are you to do?

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Are you failing?

We can be so hard on ourselves and I know first-hand how easy it can be to consider yourself a failure when you aren’t getting the results you set out to achieve.  As business owners this sense of failure is often times associated with some aspect of social media implementation.  We are going to glance at 5 reasons you may be experiencing social media failure and how to remedy them.