5 Tips to Getting Your Business Through the Holidays

Running your own business is S-T-R-E-S-S-F-U-L-L, the holidays can be even more S-T-R-E-S-S-F-U-L-L, so how do you juggle both without completely losing it?  Between holiday parties, shopping, family get-togethers, it’s easy to fall off the grid all together.  Your customers may not even notice your absence as they are likely just as busy as you, though you don’t want anyone…

So Many Social Media Playgrounds, On Which Should I Play?

With the new year around the corner, you may be thinking of your strategies and goals for 2015.  Whether your are just getting started in social media, or if you feel your efforts aren’t as fruitful as you’d like, now’s a great time to re-evaluate. You know you need to maintain a presence on Social Media, but which site should you spend the most time on?

Pinterest, Google +, & LinkedIn: How often should I be active?

As promised, I’m back with three more platforms posting frequency guidelines.  Without further ado, let’s jump right in…

3 Ways to Determine the Best Times to Post on Social Media

While there is no magic formula to determine a specific answer that works for everyone, there are ways to determine peak posting hours for your unique audience to have the greatest probability of seeing what you have to say.  You wouldn’t want to…

Quick Tips to Run Your Online Shenanigans More Effortlessly

Put the power of the internet to work for you!    Here are some of my favorite time saver, productivity enhancing tools I can’t live without!  Most of these are free and can be implemented and up and running in minutes, making your life easier. 1)  Did someone visit your webpage and not purchase?   Or want to attract more…

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Creative Marketing vs. Content Marketing

By now you’ve seen Coke’s summer campaign “Share a Coke with….”, if not, this is what I’m referring to.  This encourages folks to look for their names, friends and significant others name’s.  Then of course snap a photo with the Coke can and share to all their friends on Instagram, thereby exposing MORE advertising for Coke.  Sigh….I was looking at this the other day thinking, how can otherwise small or midsize companies keep up with the content marketing in the ways Coca Cola does?

Creme de la Twitter

As you go through your day, updating and connecting with potential clients on your Social Media sites, you may begin to wonder if it’s really worth the work.  You aren’t alone, according to this only 12% of marketers feel confident in measuring their Social Media Return on Investment.

This online marketing game is all about engaging first and selling second.  Ah, but you want to sell, sell, sell.  Of course.   The value of social media is not always immediately apparent or measurable.  In fact, it’s a bit of a contradiction to rely on reports to measure “social” interaction.  Social media sites are where your customers are going to go to get to know you and your product.  As convenient as it is for your customer, it can take time to build rapport, customer trust, and brand awareness via these channels. 

Oh my Google!

Despite being tied to the most popular search engine in the world, Google+ never quite took off as a social media platform the way Facebook, Twitter and Pinterest did.  Google did their fair share of marketing and hype, but it seemed to fall flat on its face. While I gave it a valiant effort, I found I was left looking…

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Sometimes it’s Okay to Have a Split Personality

You have your Fan Page on Facebook humming away portraying you as the world’s BEST graphic designer, interior designer, business consultant, what be it.  People naturally will be curious about what’s going on in your personal life.  So let’s talk about your Personal Facebook and Social Media sites and your online persona.  I personally believe…

What the #hashtag?

Hashtags are everywhere these days. You can’t log onto your Twitter, Instagram, Pinterest or Facebook without someone inevitably speaking in this seemingly unnecessary, foreign language.  They aren’t just for teenagers and you CAN use them to help target your audience, improve your SEO and most importantly, get your brand discovered.