Running your own business is S-T-R-E-S-S-F-U-L-L, the holidays can be even more S-T-R-E-S-S-F-U-L-L, so how do you juggle both without completely losing it? Between holiday parties, shopping, family get-togethers, it’s easy to fall off the grid all together. Your customers may not even notice your absence as they are likely just as busy as you, though you don’t want anyone…
Although Social Media is now king, we can still apply the same lessons: How do you successfully advertise, or post, frequently enough to be informative without being annoying? Just as peak posting times go, there are no magical answers to “How often should I post on each platform”, however, there are general guidelines to follow.
While there is no magic formula to determine a specific answer that works for everyone, there are ways to determine peak posting hours for your unique audience to have the greatest probability of seeing what you have to say. You wouldn’t want to…
Your social media banners are your online store front. These may be the first impression others will have of you, your business and your brand. You only get one chance to make that first impression and the last thing you want is a crooked or cut off image due to incorrect sizing. I know firsthand how frustrating it is to…
Every morning on my way to dropping my children off at school, I pass an older gentleman in his 60’s running along a 3 mile stretch of wooded area. He always flashes us a gregarious smile as he enthusiastically waves hello. He displays this same bright smile to each passing vehicle, every morning, rain or shine. Regardless of how my morning is going, whether we are running late or I’ve just spilled coffee all over my white blouse, this man can always bring a smile to my face. I’ve never met or spoke to this man, but I like him.
Here’s your mission, should you choose to accept it: Find trending topics relevant to your business and contribute to a trending topic once a week.. If you can find a trending topic relevant to your business to comment on once a week, you should be able to attract more followers and increase brand awareness.
So why should this matter to you? What would that do for your business if you could attract one new customer or potential client a week? You’re probably thinking “sign me up!” So where to start?
Hashtags are everywhere these days. You can’t log onto your Twitter, Instagram, Pinterest or Facebook without someone inevitably speaking in this seemingly unnecessary, foreign language. They aren’t just for teenagers and you CAN use them to help target your audience, improve your SEO and most importantly, get your brand discovered.
So you’ve found your niche, you took the plunge and you started your own business! Congratulations!
Now you are faced with pricing. For most creative people, this may be an area they aren’t as comfortable dealing with. Let’s say your new business is Interior Design, how do you determine your hourly rate? Since you aren’t a household name (well, at least not yet) you can’t possibly charge what Martha Stewart does, or can you? With your personal touch and attention, I believe your services are more valuable than hers. So, what are you to do?
We can be so hard on ourselves and I know first-hand how easy it can be to consider yourself a failure when you aren’t getting the results you set out to achieve. As business owners this sense of failure is often times associated with some aspect of social media implementation. We are going to glance at 5 reasons you may be experiencing social media failure and how to remedy them.