Pinterest, Google +, & LinkedIn: How often should I be active?

As promised, I’m back with three more platforms posting frequency guidelines.  Without further ado, let’s jump right in…

Facebook, Twitter, & Instagram: How often should I be active?

Although Social Media is now king, we can still apply the same lessons:  How do you successfully advertise, or post, frequently enough to be informative without being annoying?  Just as peak posting times go, there are no magical answers to “How often should I post on each platform”, however, there are general guidelines to follow.

3 Ways to Determine the Best Times to Post on Social Media

While there is no magic formula to determine a specific answer that works for everyone, there are ways to determine peak posting hours for your unique audience to have the greatest probability of seeing what you have to say.  You wouldn’t want to…

My Close Encounter with the Third Kind

When I was a little girl I loved dancing, ballet, and WRITING!   I was always scribbling my thoughts and ideas down on paper.  I won awards in school for my writing and attended Young Author Society Conferences were I excelled as well.  My first decade of life I decided I would become a journalist and do a lil dancing on the side.  All was well in my world, not many people know what they want to do at age 30, let alone age 10.

Cheat Sheet: SMM & Business Acronyms

So, here we go, some social media (and regular ‘ol business) jargon every small business owner with an SMM (hint: see #19!) strategy should be hip to.  That’s right, me keeping you hip.

Quick Tips to Run Your Online Shenanigans More Effortlessly

Put the power of the internet to work for you!    Here are some of my favorite time saver, productivity enhancing tools I can’t live without!  Most of these are free and can be implemented and up and running in minutes, making your life easier. 1)  Did someone visit your webpage and not purchase?   Or want to attract more…

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Social Media Banner Cheat Sheet

Your social media banners are your online store front.  These may be the first impression others will have of you, your business and your brand. You only get one chance to make that first impression and the last thing you want is a crooked or cut off image due to incorrect sizing.  I know firsthand how frustrating it is to…

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Why So Serious?

Every morning on my way to dropping my children off at school, I pass an older gentleman in his 60’s running along a 3 mile stretch of wooded area.  He always flashes us a gregarious smile as he enthusiastically waves hello.  He displays this same bright smile  to each passing vehicle, every morning, rain or shine.  Regardless of how my morning is going, whether we are running late or I’ve just spilled coffee all over my white blouse, this man can always bring a smile to my face.  I’ve never met or spoke to this man, but I like him.

Keep Your Friends Close, and Your Enemies Closer….

Alright, perhaps that’s a little harsh, of course the competition is not your enemy!  So why should you care what your competition is up to, anyhow? Your competition can be a great source of measuring your success, seeing what’s working (or not) for them, and motivation for you!  You’ll gain a better understanding of  what you could improve, how their audience and brand differs from yours and even what tactics are working for them that you may emulate.

Identifying and Overcoming Negative Reviews on Your Facebook Business Page

Recently I came across a Facebook Business page of a woman who unknowingly had her home address and Ratings and Reviews enabled on her page; neither of which she wanted on the page.  She had received a 3 star review, in my opinion…