Are you one of many small businesses who have attempted social media? Some may have tried their hand at it this year with little to no success while others don’t know the first place to start. I’m here to tell you that if you are going to do it, do it!
Here is a list of problems I see happening on the interwebs of social media:
Set it and forget it-Far too often I will see deserted social media profiles of businesses who are actually still in business. The problem? An abandoned page may leave a visitor under the assumption that you are out of business thus, moving right along.
- Over-automating-People hate automated direct messages on twitter, so don’t automate in that way period. Secondly, people can tell when you have automated every aspect possible of your social media efforts. My opinion? So glad you asked…It makes you look lazy and like you don’t care neither of which may be true, but you don’t want to come off that way. What I mean by it looks like you don’t care is that it appears that you don’t care enough about your audience, your fans, follows, or circles to take the time to go in and personally interact with them.
- Posting too often-This can drive people away from you far more quickly than they came to you to begin with so don’t do it. Rather than posting all of the great things you are thinking at that very moment, take a minute to go into your Facebook fan page and schedule out those thoughts to go out over the course of the next day or week. Posting many items all at once can get annoying for many people.
- Posting too seldom- Not posting regularly can also make it appear as though you don’t care or are out of business. How often should I post, you ask? The answer depends on the social media platform you are referring too. On Twitter you can post once an hour and no one will think anything of it. On the other hand with Facebook you want to post about 3-5 times per day at times that are spaced out.
- Never replying-Ok, I’m going to sound like a broken record here pretty soon, but you are going to look like you went out of business. People often times use social media as a means of getting to know you before they do business with you. If someone lands on your social media site and sees you aren’t replying to others they are going to get the impression that this is a standard of how you operate your business. This does not create feelings of desire to work with you.
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