I don’t care if you “like” me or not…

You read that right. I don’t care.

Alright, fine, sure it’d hurt my feelings if you, my devoted reader, didn’t care for me personally though professionally I don’t care. I’m specifically referring to Facebook “likes”. The last few weeks I’ve been blogging about common mistakes I see and buying likes and/or running contests on Facebook is just another mistake.

So why don’t you Slide…

Whether you’re a home repair company or own a tax preparation business (or anything in between), you can create short, valuable “how-tos” specific to your industry on Slideshare. These shares build rapport, give consumers something of value, and position you as an authority in your industry thus building your credibility. It’s a win-win.

Goodbye 2014, Hello 2015…A Special Gift Inside

2014 was a fantastic year for me personally and professionally. I’ve met so many wonderful individuals whom I am honored to call my clients and who have entrusted me with their social media strategies. For that, I thank you and am ever so grateful for you.

As we close 2014 out and welcome 2015 in, I believe it is important to establish goals for the coming year.  In order to help you establish what some of these goals might be I have a gift for you below.  This checklist will help you

Social Media Banner Cheat Sheet

Your social media banners are your online store front.  These may be the first impression others will have of you, your business and your brand. You only get one chance to make that first impression and the last thing you want is a crooked or cut off image due to incorrect sizing.  I know firsthand how frustrating it is to…

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Creme de la Twitter

As you go through your day, updating and connecting with potential clients on your Social Media sites, you may begin to wonder if it’s really worth the work.  You aren’t alone, according to this only 12% of marketers feel confident in measuring their Social Media Return on Investment.

This online marketing game is all about engaging first and selling second.  Ah, but you want to sell, sell, sell.  Of course.   The value of social media is not always immediately apparent or measurable.  In fact, it’s a bit of a contradiction to rely on reports to measure “social” interaction.  Social media sites are where your customers are going to go to get to know you and your product.  As convenient as it is for your customer, it can take time to build rapport, customer trust, and brand awareness via these channels. 

You need to know this, Stop wasting your time

How many brands can you name in 10 seconds?  A ton, right?  That is because those established brands are capitalizing on fundamentals that you as a small business can also reap rewards from.  Here’s the thing, too many small businesses are missing out on these fundamentals.  As a result far too much of our time is wasted; flat out spent…

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