Facebook’s New Call To Action Button – Quick Tip!

Have you noticed this new button on your Facebook business page?

I don’t care if you “like” me or not…

You read that right. I don’t care.

Alright, fine, sure it’d hurt my feelings if you, my devoted reader, didn’t care for me personally though professionally I don’t care. I’m specifically referring to Facebook “likes”. The last few weeks I’ve been blogging about common mistakes I see and buying likes and/or running contests on Facebook is just another mistake.

So Many Social Media Playgrounds, On Which Should I Play?

With the new year around the corner, you may be thinking of your strategies and goals for 2015.  Whether your are just getting started in social media, or if you feel your efforts aren’t as fruitful as you’d like, now’s a great time to re-evaluate. You know you need to maintain a presence on Social Media, but which site should you spend the most time on?

Pinterest, Google +, & LinkedIn: How often should I be active?

As promised, I’m back with three more platforms posting frequency guidelines.  Without further ado, let’s jump right in…

Facebook, Twitter, & Instagram: How often should I be active?

Although Social Media is now king, we can still apply the same lessons:  How do you successfully advertise, or post, frequently enough to be informative without being annoying?  Just as peak posting times go, there are no magical answers to “How often should I post on each platform”, however, there are general guidelines to follow.

3 Ways to Determine the Best Times to Post on Social Media

While there is no magic formula to determine a specific answer that works for everyone, there are ways to determine peak posting hours for your unique audience to have the greatest probability of seeing what you have to say.  You wouldn’t want to…

Social Media Banner Cheat Sheet

Your social media banners are your online store front.  These may be the first impression others will have of you, your business and your brand. You only get one chance to make that first impression and the last thing you want is a crooked or cut off image due to incorrect sizing.  I know firsthand how frustrating it is to…

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Why So Serious?

Every morning on my way to dropping my children off at school, I pass an older gentleman in his 60’s running along a 3 mile stretch of wooded area.  He always flashes us a gregarious smile as he enthusiastically waves hello.  He displays this same bright smile  to each passing vehicle, every morning, rain or shine.  Regardless of how my morning is going, whether we are running late or I’ve just spilled coffee all over my white blouse, this man can always bring a smile to my face.  I’ve never met or spoke to this man, but I like him.

Keep Your Friends Close, and Your Enemies Closer….

Alright, perhaps that’s a little harsh, of course the competition is not your enemy!  So why should you care what your competition is up to, anyhow? Your competition can be a great source of measuring your success, seeing what’s working (or not) for them, and motivation for you!  You’ll gain a better understanding of  what you could improve, how their audience and brand differs from yours and even what tactics are working for them that you may emulate.

Identifying and Overcoming Negative Reviews on Your Facebook Business Page

Recently I came across a Facebook Business page of a woman who unknowingly had her home address and Ratings and Reviews enabled on her page; neither of which she wanted on the page.  She had received a 3 star review, in my opinion…